Xandria Collection Magazine Ads
Design and production of national ad campaign, in over 100 magazines and newspapers. Updated client’s mid-1970s ad photos with contemporary images. Co-selected models, art-directed photo shoot. Produced thousands of ads over several years in 1-color, 2-color and full-color, in various sizes and proportions. Continually strove to tighten copy space to increase photo and headline size. Proposed and designed company’s 25th anniversary logo.